Advertisement Airbrushing Should Be Illegal

The controversy over airbrushing of advertisement posters has once again surfaced after one by L’Oreal was banned because of excessive airbrushing on the face of the model Rachel Weisz. The advertising companies have gone overboard with this technique ever since the arrival of Adobes’s Photoshop a couple of years ago.

How Can Such A Fraud Be Allowed?

We have gotten used to seeing adverts featuring models with a perfect unblemished skin promoting creams and lotions that will supposedly give you the same look, and many women, and in particular younger ones, think they can achieve the same look using them. I have to tell you now, its all a big con! Anyone who thinks smearing a certain cream on your face will remove wrinkles and blemishes are living in cloud cuckoo land.

Before and After

Before you buy one of these creams you should ask yourself, if they are so good, why don’t we see before and after treatment photo’s of these models? Why are the people featured in the posters all young with very few blemishes, all of which are airbrushed out? Why do we see women below the age of thirty or thirty-five featured in anti-wrinkle adverts. It would seem to me that if the manufacturers have any faith in their product at all, they should be featuring women over forty and giving us some before and after photo’s.

 

Britney Spears - What A Travesty

The list of models who have been airbrushed is so long as to include almost everyone in the business. Not only have facial blemishes been removed, but also such things as cellulite. Models have been made to look much slimmer than they are in real life, photo’s of Britney Spears are a fine example. 

Airbrushing Makes Everything Possible.

What annoys me most is that no-one seems interested in doing something about it. Government advertising watchdogs remain silent while women everywhere are bamboozled into thinking they could have such looks. Naturally enough most women realise that the whole thing is fake, but that doesn’t stop them, and the few that believe the hype, from  wanting the products in the vain hope it will work. Consequently the companies get rich based on a complete lie for none of these products are cheap, they cost the earth. It is time a stop was put this mass marketing fraud and the cosmetic trade got back to some form of normalcy.

Roy.